The Principal's Innovative Strategies In Promoting The New School Vision

Authors

  • Abdul Azis UPTD SPF SMP Negeri 2 Prajekan

DOI:

https://doi.org/10.35719/jieman.v6i1.197

Keywords:

Strategy, Principal, Introduction, New Vision

Abstract

Schools' leadership must adapt to the era of societal development and digital technology with all its demands, impacts, and acceleration. One of the inevitabilities is a change in the school's vision. The new vision to become the core values ??of the school community's daily behavior and performance ethos requires innovative and strategic promotion so that the community can easily recognize, understand, and guide the attitudes and culture of school community interaction in the learning process. This research aims to describe the principal's strategic efforts in introducing a new school vision and the effectiveness of the publication media used in recognizing the vision at UPTD SPF SMP Negeri 2 Prajekan in 2022/2023. This research approach uses quantitative descriptive with random sampling, amounting to 192 respondents consisting of teachers, administrative staff, school committees, and students through a questionnaire. The research results show that (1). The strategic efforts of the school principal in introducing the school's vision at UPTD SPF SMP Negeri 2 Prajekan received a positive response from the school community with a popularity level of vision reaching 92.2%, vision acronym 90.6, understanding of vision 95.8, and user-friendly 97.4% with an average value of 94% (excellent). (2). The publication media used by the school principal in introducing the new vision of the UPTD SPF school at SMP Negeri 2 Prajekan proved effective with an average score of 97.17% (perfect) based on a criterion-referenced evaluation.

Kepemimpinan di sekolah perlu mengadaptasi era perkembangan masyarakat dan teknologi digital dengan segala tuntutan, dampak, dan akselerasinya. Salah satu keniscayaan adalah adanya perubahan visi sekolah. Visi baru agar dapat menjadi nilai-nilai inti perilaku keseharian dan etos kinerja warga sekolah membutuhkan promosi yang inovatif dan strategis sehingga warga sekolah dengan mudah dapat mengenal, memahami, dan menjadi pedoman sikap dan budaya interaksi warga sekolah dalam proses pembelajaran.Tujuan penelitian ini adalah mendeskripsikan upaya-upaya strategis kepala sekolah dalam mengenalkan visi baru sekolah dan efektifitas media publikasi yang digunakan dalam pengenalan visi di UPTD SPF SMP Negeri 2 Prajekan tahun 2022/2023. Pendekatan penelitan ini menggunakan deskriptif kuantitatif dengan random sampling yang berjumlah 192 responden terdiri dari guru, tenaga administrasi, komite sekolah, dan siswa melalui angket. Hasil penelitian menunjukkan bahwa (1). Upaya-upaya strategis kepala sekolah dalam mengenalkan visi sekolah di UPTD SPF SMP Negeri 2 Prajekan mendapat respon positif dari warga sekolah dengan tingkat popularitas visi mecapai 92,2 %, akronim visi 90,6, pemahaman visi 95,8, dan ramah pengguna (user friendly) 97,4% dengan nilai rata-rata sebesar 94% (sangat baik). (2). Media publikasi yang digunakan kepala sekolah dalam mengenalkan visi baru sekolah UPTD SPF SMP Negeri 2 Prajekan terbukti efektif dengan pencapaian rata-rata nilai sebesar 97,17% (sangat baik) berdasarkan penilaian acuan kriteria (citerion referenced evaluation).

References

Aisyah, Siti, and Badrudin Badrudin. "Effective Principal Leadership Management In Inclusive SchoolS." Isema Journal: Islamic Educational Management 1, no. 1 (2019). doi:10.15575/isema.v1i1.4986

Anas, Sudijono. Introduction to Educational Evaluation (3rd ed.). MoDuluS: Communication Media of Civil Science World. Vol. 1, 2019.

Anisa, Citra, and Rahmatullah Rahmatullah. "Vision and Mission According to Fred R. David Islamic Education Perspective." Journal EVALUATION 4, no. 1 (2020). doi:10.32478/evaluation.v4i1.356.

Bainbridge, Sarah. Creating a Vision for Your School: Moving from Purpose to Practice. Creating a Vision for Your School: Moving from Purpose to Practice, 2007. doi:10.4135/9781446213346.

Calam, Ahmad, Ainul Marhamah, and Ilham Nazaruddin. "Reformulation of School Vision, Mission and Goals." AL-IRSYAD 10, no. 2 (2020). doi:10.30829/al-irsyad.v10i2.8526.David, Fred R. Strategic Management: Concepts and Cases (Thirteenth Edition). Prentice Hall. Vol. 13, 2011.

Fitriana, Laela. "Implementation of Benchmarking Strategy in Improving Performance in Islamic Education Institutions." Journal of Islamic Studies 1, no. Islamic Education 2023.

Fullan, Michael. The New Meaning of Educational Change. The New Meaning of Educational Change, 2001. doi:10.4324/9780203986561.

Harapan, Edi. "PRINCIPAL'S VISION AS A DRIVER OF EDUCATION QUALITY." JMKSP (Journal of Management, Leadership, and Supervision of Education) 1, no. 2 2017. doi:10.31851/jmksp.v1i2.1014.

Holisoh, Elis, Rama Aditya, and Ulpah Nupusiah. "The Role of Madrasah Head in Improving Organisational Behaviour at MTs Ma'arif Cijulang." Journal of Pelita Nusantara 1, no. 1 (2023). doi:10.59996/jurnalpelitanusantara.v1i1.103.

Kotter, John P. Leading Change - John P. Kotter - Google Books. 1996, 2012.

Kurniadi, Dodi Ardi, dan Sugiyono Sugiyono. "Strategi Sekolah Dalam Mewujudkan Visi Dan Misi Sekolah Menengah Atas Di Kecamatan Kasihan Bantul." Jurnal Akuntabilitas Manajemen Pendidikan 4, no. 2 (2016). doi:10.21831/amp.v4i2.10813.

Kurniawan, Pedi, dan Sukisno Sukisno. "Manajemen Startegi Dalam Pengembangan Pendidikan Karakter Di Sekolah." IJEDR: Indonesian Journal of Education and Development Research 2, no. 1 (2024). doi:10.57235/ijedr.v2i1.1902.

Laelatuzzahro, Oepyt Risky, dan Alief Budiyono. "Kepemimpinan Transformasional Kepala Sekolah Dalam Membangun Citra Sekolah Di Mi Muhammadiyah Tinggarjaya." Premiere : Jurnal Pendidikan Dasar Islam 5, no. 1 (2023). doi:10.51675/jp.v15i1.476.

Lick, Dale, Karl Clauset, dan Carlene Murphy. Sekolah Bisa Berubah: Sistem Penciptaan Perubahan Selangkah Demi Selangkah untuk Membangun Sekolah Inovatif dan Meningkatkan Pembelajaran Siswa. Sekolah Dapat Berubah: Sistem Penciptaan Perubahan Langkah-demi-Langkah untuk Membangun Sekolah yang Inovatif dan Meningkatkan Pembelajaran Siswa, 2014. doi:10.4135/9781483387642.

Mintzberg, Henry. "Pendahuluan: 'Sekolah Perencanaan' dalam Konteks." Dalam Bangkit dan Runtuhnya Perencanaan Strategis, 1994.

———. “The Manager’s Job: Folklore and Fact.” Harvard Business Review 53, no. 4 (1997). doi:10.1016/S0267-3649(00)88914-1.

Qudsya, Haziratul, Sintia Maharani, and Yantoro Yantoro. "Educational Leadership Competence of Principals as Educational Leaders in Improving the Quality of Education in Elementary Schools." JIIP - Scientific Journal of Education Science 6, no. 7 (2023). doi:10.54371/jiip.v6i7.2367.

Rahayu, Endah Sri, Yovitha Yuliejantiningsih, and I Made Sudana. "School Managers' Skills in Realising Effective Schools at SMP Negeri 1 Jepara." Journal of Learning Innovation in Schools 4, no. 2 (2023). doi:10.51874/jips.v4i2.154.

Rahmawati, Desi, Umar Umar, and Najamudin Najamudin. "Principal's Innovation Strategy in Planning the Pancasila Student Profile Strengthening Project Programme." Ainara Journal (Journal of Research and PKM in Education Science) 4, no. 3 (2023). doi:10.54371/ainj.v4i3.306.

Rofiah, Chusnul. "Strategy for Optimising Corporate Social Responsibility." CV. Literasi Nusantara Abadi, 2021.

Sugiyono (2011:188). "Sugiyono. 2011. Educational Research Methods (Quantitative, Qualitative, and R&D Approaches). Bandung: Alfabeta." Sugiyono (2011:188) 151 (2015).Thoha, M. Organisational Behaviour Basic Concepts and Applications. Behavior, 2010.

Tuljannah, Nuraodah, Halima Halima, and Arfin Arfin. "Effectiveness of Principal's Managerial Competence Implementation." Journal of Education and Teaching (JPP) 1, no. 3 (2022). doi:10.51454/jpp.v1i3.60.

Umroniyah, Suryani. "Effective Leadership Of School Principals In Developing Quality Culture At Smp Negeri 21 Purworejo." Cakrawala: Journal of Islamic Education Management and Social Studies 4, no. 1 2020. doi:10.33507/cakrawala.v4i1.218.

Downloads

Published

2024-06-30

How to Cite

Azis, A. (2024). The Principal’s Innovative Strategies In Promoting The New School Vision. JIEMAN: Journal of Islamic Educational Management, 6(1), 21-46. https://doi.org/10.35719/jieman.v6i1.197